When launching the business in 2013, WA Farm Direct needed a system that could keep pace with their supply chains, without the rigidity and delays of traditional fresh produce software.
That’s why they chose Fresh. With onboarding completed in just two days, flexible error handling, and a system designed for constant change, Fresh helped WA Farm Direct launch smoothly and scale confidently.
Fresh’s solution for WA Farm Direct included:
Rapid, tailored onboarding designed around WA Farm Direct’s real workflows
Hands-on training from industry experts, accelerating confidence and adoption
Flexible workflows allowing fast corrections and changes with no downtime
A future-ready platform supporting continuous improvement and new operational capabilities
Ongoing support unlocking productivity gains and advanced system features
Running a fresh produce business is demanding, and Fresh Market Agent helps you stay ahead. Our all-in-one ERP system is built for wholesalers who need speed, visibility and control.
Track profits by lot, process orders using touchscreen sales, and stay compliant with built-in tools designed to meet the Horticultural Code. Get in touch to see how Fresh Market Agent can simplify your operations and help your business move faster.