Their multi-brand structure and broad distribution footprint have positioned them as a trusted partner for both growers and buyers, supported by long-standing relationships and a commitment to innovation.
Green Endeavour’s growth and the merger of Suncoast Fresh and Fruitlink created complexity across multiple brands and distribution centres. Operating on two separate Fresh platforms limited visibility and made it difficult to function as one unified business.
Growing demand for online ordering, real time pricing, integrations and stronger reporting added further pressure. To improve accuracy, efficiency and oversight across compliance, payments, traceability and inventory, Green Endeavour needed to consolidate its operations into one Fresh solution.
Fresh’s solution for Green Endeavour included:
One unified multi-DC ERP supporting all Green Endeavour brands and sites
Improved operational visibility and accuracy across complex supply chains
Internet ordering with live pricing for faster customer access and reduced manual handling
Custom APIs enabling data analytics, customer integrations and external system connections
Significant reduction in manual data entry and improved margin transparency
Fresh Distribution is designed for fresh produce wholesalers and distributors, simplifying the everyday challenges of buying, selling, storing and delivering produce. From sales and purchasing to inventory, pricing and invoicing, Fresh brings essential operations together in one integrated system.
With greater visibility across stock, sales, margins and customer activity, Fresh Distribution reduces manual processes and supports faster decisions. It also supports online ordering, multiple distribution centres, reporting and integrations, giving growing fresh produce businesses a scalable system that evolves with their needs.